Book Report on Dear America Series- Diary of Hattie Campbell Essay

This book, written by Kristiana Gregory, is about a thirteen year old girl from Pennsylvania, Hattie Campbell. On her birthday, she was given a diary by her mother and her Aunt June. In the first entry, she mentions her Uncle Milton’s death three days ago while fixing her family’s barn and his funeral the eve of her birthday. At the funeral, the coffin fell out of their cart and was washed into the nearby river. Her father tried to save it but was almost sucked into the paddles of a riverboat. As a sign of apology, the riverboat captain agreed to give Mr Campbell and his family free tickets on his riverboat to go anywhere they wanted. That night, he announced that the family would be heading to the untamed West, at that time occupied by the Indians who were known to be violent. Mrs Campbell was very angry and initiated a â€Å"cold war† with her husband. Two days later, she relents and agrees to head out West. On the way out West, the family met a young adult named Tall Joe, who eventually becomes the captain of their group. Throughout the long trip, they lost many partners as their oxen died or they were shot by Indians. One day, Hattie and her friend, Pepper, are out playing and happened to stumble across what they thought were wild carrots and parsnips. They took some back as it was their turn to cook for the group. Back at camp, they got around their chores and started cooking. A little girl, Cassia, looked longingly at the â€Å"carrots and parsnips† and takes two bites before running off to play. Later, as they were rolling out pastry, they heard screams. They went in the direction of the screams and were horrified to find Pepper’s twin brother, Wade, and some of his friends lying on the ground, jaws clenched so tightly that nobody could pour charcoal and water into their systems to absorb the poison. In the end all of them except Wade died. The women were able to pour charcoal into his mouth. Hattie’s father then went to the tent where the kitchen was. When he saw the â€Å"carrots and parsnips†, he asked Hattie to cut some for him. He put it on the edge of his tongue and spat it out immediately. He said that it was actually water hemlock, a poisonous plant which could kill a horse if it just ate one. A man would die from a bite. They immediately remembered Cassia. They found her limp body and buried her together with the boys. The priest prayed over their graves. The next day, they called all the children and drew on the dirt to show them the difference between water hemlock and wild carrots and parsnips. Eventually, after twenty six months on the road, they reach their destination, Oregon. Along the way the accompanying Aunt June gave birth to a daughter, River Ann Valentine. The family, Aunt June and her husband settled in Oregon and became one of the first pioneers to make it to their destinations.

Jean-Jacques Rousseau and the Noble Savage

Jean-Jacques Rousseau and the Noble Savage While learning about the Enlightenment, the students in Mrs. ‘s world history class were obligated to do a research about one Enlightenment individual that changed the course of humanity. And the individual this student was researching about was named Jean-Jacques Rousseau. As she researched about him, she wanted to know how the new understanding of society was developed and changed by Rousseau. So she developed a thesis that Rousseau developed a new understanding of society because he brought up new ideas about the natural state of man, and first introduced transparency to society.From her long months of finding more about Rousseau, she realized that Rousseau's idea about the natural state of man was out of the norm and talked about self-imposing. The quote from â€Å"Jean Jacques Rousseau† written by Columbia Electronic Encyclopedia states that, â€Å"the general will is what rational people would choose for the common good. Freedom, then, is obedience to a self-imposed law of reason, self-imposed because imposed by the natural laws of humanity's being. â€Å"0ean Jacques Rousseau. , sec. 2, par. 3) shows that if humans obey self-imposed laws of reason and natural laws, it leads to freedom.Rousseau believed that deep inside, humans were not brutes like what Thomas Hobbes thought, but like the noble savages from the Americas, living a life of goodness, simplicity, and nobility. And unlike other Enlightenment thinkers, he viewed philosophy and philosophers negatively because he saw them as â€Å"the post-hoc rationalizers of self-interest, as apologists for various forms of tyranny, and as playing a role in the alienation of the modern individual from humanity's natural impulse to compassion† (Bertram, sec. 1, par. 1), courtesy of â€Å"Jean Jacques Rousseau† published by the Stanford Encyclopedia f Philosophy.Rousseau's version of the natural state of man and his thoughts on philosophy was very different and unique from others and through this society started to question the norm again. Rousseau brought up the fresh idea of being transparent. Living a transparent life was Rousseau's way of saying that humans shouldn't be extravagant in everything they do and have. He believed that instead of having too much and being extravagant, people should keep what was necessary and donate the extras so that the social gap wasn't too wide. In â€Å"Jean Jacques Rousseau. ublished by Columbia Electronic Encyclopedia, Rousseau's philosophy says that humans have a â€Å"common good† and that under the right conditions and circumstances, our general will can actually be a reality instead of Just an ideal dean Jacques Rousseau. , sec. 2, par. 4). Living the life of simplicity and nobility really struck Rousseau and he believed that self-imposed laws would really give men their freedom as â€Å"Jean-Jacques Rousseau (1712 – 1778)† by BBC stated, â€Å"It argued that a state based on a genuine social contract would give men real freedom in exchange for their obedience to a self-imposed law. ean-Jacques Rousseau (1712 – 1778), par. 3). Rousseau emphasized and concentrated on living transparently and the self- impose of our needs and natural state throughout his entire life. So, how is the new understanding of society developed by Jean-Jacques Rousseau? Rousseau developed a new understanding of society because he brought up new ideas about the natural think for themselves again by thinking outside the box such as developing the new thought of the natural state of man, the noble savage.He also believed that transparency could change society by giving up on extravagance and Just being their enuine selves instead of trying to fit into the high standards and expectations of society today. He believed that humans were good at heart and that their self- imposed laws give freedom. Jean-Jacques Rousseau made a great impact on society today and it is still seen today. Works Cited: Bertram, Christopher. â€Å"Jean Jacques Rousseau. † Stanford Encyclopedia of Philosophy. Stanford university, 27 sept. 2010. web. 8 NOV. 2012.. Columbia University, Press. â€Å"Jean Jacques Rousseau. † Columbia Electronic Encyclopedia. History Reference Center, Nov. 2011. Web. 29 Nov. 2012. jean-Jacques Rousseau (1712 – 1778). † BBC News. Ed. BBC. BSC, n. d. web. 28 NOV. 2012. . Jean-Jacques Rousseau Jean Jacques Rousseau, a biography written by Christopher Bertram on September 27th 2010, introduces Rousseau and his ideas. Rousseau's views, influences, and arguments keep him remembered as a very important figure in the history of philosophy.This biography discourses on not only his life, but also the background of his ideas and his philosophy, his education, language, legacy, and his works. I think this biography is very good, uses high vocabulary words in almost every single entence, which can make it hard to unders tand but the points and explanations are presented very cleanly. I recommend this to high schoolers who want to learn about Rousseau while improving their vocabulary. Encyclopedia. History Reference Center, Nov. 2011. Web. 29 Nov. 2012. â€Å"Jean Jacques Rousseau. is a biography published by the Columbia Electronic Encyclopedia explains the life of Jean-Jacques Rousseau, a famous philosopher, in meticulous details such as his personal life as well as his most famous accomplishments, and his influence throughout the world. Although this article is long, I think this is a great article because of the great details and the interesting language usage.

The Future of Qualitative Research Article Example | Topics and Well Written Essays - 500 words

The Future of Qualitative Research - Article Example Qualitative research has two tensions at the same time. Qualitative research is drawn in a broad, postmodern, feminist, interpretive and critical sensibility. Conversely, it can be drawn to a narrowly defined positivist, post-positivist, naturalistic and humanistic conceptions of human experiences and analysis.   There is a challenge of coping with the present. Salient features of critique are known very well. The fifth moment addresses problems in three approaches. Firstly, it continues to sharpen the critique and corrects its excesses. Like other scholarly domains, qualitative research has a tendency of moving from one intellectual design to another, from positivism to post-positivism, post-structuralism and postmodernism, semiotics and structuralism and so on.   Postmodern and poststructural arguments move away from textual authority and post-positivist model. The crisis of legitimation arose when social scientists and anthropologists addressed the authority of the text. Three quotes â€Å" Qualitative research is an interdisciplinary, transdisciplinary and sometimes counterdisciplinary field† â€Å"Qualitative research is many things at the same time† â€Å"Qualitative research embraces two tensions at the same time†   Applications for the education system, teaching, and learning The important philosophical issues the work raise is that the problem of representation will not go away. Since, at its center is an inner tension, contradiction, and continuous dialectic which not be resolved. Conversely, there is a concern for certainty or validity in the text as a type of authenticity and isomorphism.

Microbial Biofilms Essay Example | Topics and Well Written Essays - 1250 words

Microbial Biofilms - Essay Example The continuous culture systems chemostat and turbidostat could also be used to culture the biofilms. The type of environment they are grown in, effects their ultimate morphological, clustering and adhesion character. For Visualization, traditionally electron microscopy was the method of choice to examine microbial biofilms under high resolution. Unfortunately, sample preparation for electron microscopy results in dehydrated samples. Consequently, this approach provided a deceivingly simplistic view of biofilms, since the biofilm collapsed when water was removed. (Davey and Ootle, 2000) Phase microscopy was also an alternative to visualization of living biofilms. Biofilms are removed and either directly visualised or fixed and stained prior to examination. Several techniques for microscopy examination of biofilms in situ on the substrata supporting their growth have been used in this study. These have included transmission electron microscopy (TEM), scanning electron microscopy (SEM), environmental scanning electron microscopy (ESEM), episcopic differential interference contrast microscopy (DIC) with and without fluorescence, Hoffman modulation contrast microscopy (HMC), atomic force microscopy ( AFM). ... Light microscopy techniques, although unable to reproduce the high magnification of the methods described above, are still of importance in the examination of intact biofilms. HMC allows the in situ examination of biofilms, a clear image is produced without artefacts. DIC may be used to examine biofilms on opaque surfaces and if used in conjunction with fluorescent vital stains can be used to assess the viability of the microbial population. (Surman et al, 1996) Viability of the microbial biofilm populations can also be determined by LIVE/DEAD BacLight bacterial viability staining kit (Hentzer 2001) The application of confocal scanning laser microscopes (CSLM) to biofilm research radically altered our perception of biofilm structure and function (Laurence 1991). Before the use of CSLM, electron microscopy was the method of choice to examine microbial biofilms under high resolution. Unfortunately, sample preparation for electron microscopy results in dehydrated samples. Consequently, this approach provided a deceivingly simplistic view of biofilms, since the biofilm collapsed when water was removed. On the other hand, CSLM, which allows the visualization of fully hydrated samples, has revealed the elaborate three-dimensional structure of biofilms (Costerton 1995). CSLM is used very effectively to monitor Microbial Biofilms. It is used to investigate not only the presence and the viability of the biofilm consortium but also biofilm/substrata interactions. CSLM has been used very effectively to monitor biofilm development in flow cells. Flow cells are small continuous-flow systems with a viewing port that allows direct observation of the biofilm without disrupting the community. These systems are often once-flow, meaning that fresh medium

My Past, Present, and Future Essay Example | Topics and Well Written Essays - 1000 words

My Past, Present, and Future - Essay Example In order to excel in life one must learn to amalgamate his past with his present so as to have a better future. Remembering the past is a good practice which helps an individual to learn from his mistakes. It is here in this essay that I would put forward my experiences from the past and elaborate as to how these experiences changed my present. Further, everyone has goals in life which they want to attain and my goals would be mentioned here. Beginning from my very early life I learned quite a few things about my family which revolved around the caring nature of my parents. Their caring nature helped me to adjust with many problems of life and it is because of them that I was able to live a life of a normal person. I still remember specific events that took place in my childhood which revolve around my upbringing. This essay would provide all the details about my present, past and future. My Past Present and Future The story of my life begins from my childhood when I was born in a fa mily which belonged to the middle class society. My past is a simple book which revolved around me and my brother who is younger than me. My father belonged to a military background and from the very beginning I saw him in an army dress. It was in my childhood that I developed some interest in the military operations. My parents belonged to two different back grounds. My father was of a African descent whereas my mother was a Hispanic. We lived together as a happy family without facing any sort of family problems. My childhood was a simple one and I only remember specific events that used to take place almost daily in my life. Visiting church was a tradition for our family and I accompanied my parents to the church on every Sunday. My father loved fishing and every now and then he took me to a trip of fishing with him. Altogether I grabbed the skills of fishing through my father who was an excellent fisher. As my father belonged to a military background we had to go through many res huffles in our settlement. We moved through countries after countries because of my father’s transfer in military. It was through these trips that I was able to learn about different cultures. I grasped the skills of diversity and how to handle different situations with different people. My brother at that time did not get along with me well and hence we ended up fighting each other at most instances. However gradually with time we have realized each other’s worth and we love each other till date. Belonging to a middle class family of this sort I never realized the importance of education. If I strived for education at the right moment I could have achieved a better job than I am currently working at. Plato described education in the following strong words â€Å"If a man neglects education, he walks lame to the end of his life† (Freccero & Jacoff 1986) While working in military I still ponder on the words of Plato and wonder if I could rewind my life. As I did n ot pay much heed to studies in life I coped up with the burden of life by adapting to different jobs. In order to cope up with my financial crisis I first worked as a waiter in a fast food restaurant. The experience was not something to be proud of as all day it required work with much less respect in return. The job did not have much returns and I finally decided to leave it to find a better future. It was here that I looked forward to driving for a

Group dynamics Essay Example | Topics and Well Written Essays - 1250 words

Group dynamics - Essay Example The phenomenon is used as a tool in understanding the emotional problems of the patient and their origins. However, it’s a term that can be fruitfully examined in a therapeutic setting but we cannot ignore the fact that it is an unconscious process and is out of the conscious arena of an individual. Thus, we have to understand, that transference can occur in any given human service organizations. Wherever humans and their subjectivity are involved, there is a possibility of transference seeping in. The important thing worth exemplification is the verity that the human is not aware of the process happening in its full swing and is thus, out of the proponent’s control. Every organization is run by humans. Hence, they are well rooted within the various processes happening in the human mind. Psyche is a construct which lays down the bases of everything a human does. An altruist act of helping an unknown person in need is also an example of the unconscious working of the min d to give conscious results. Therefore, transference is a very important process to be studied in context of its application in various human service organizations. ... Yet transference mechanisms seep in without the information of the proponents. Brandell (2004) said that a client who is seeking help may elucidate the very truth behind the relationship with the caseworker in a much exaggerated form. The purpose and the nature of the alliance within these two individuals are very formal but the seeker may over-exemplify the help he’s getting from the worker in question. This sets off a complete change of unrealistic responses in him which actually tars the client’s vision. Another possibility of unconscious response on the part of the client in social work is that occurrence of transference reinforces the usage of the defense mechanism of regression. It makes the client neurotically dependent on the social work clinician. This in turn takes a face of a management problem on the part of social worker to control the plethora of unrealistic emotions guided towards him (Brandell, 2004). The solution to this problem was found by Hepworth, R ooney and Larsen in their book direct social work practice: theory and skills (1997:562-63). According to them, it’s actually of no use to focus on the past as the problem lies in the present and should be dealt in the here and now. When we focus on human resource management we come to see transference in terms of codependency. Codependents are people who have been victimized much of their lives. They easily feel anger, fear, elation, depression, worthlessness, domination, helplessness, deep emptiness and despair. These people use psychological defenses such as suppression, denial and rationalization to come over these feelings subjectively coined as pain. These mechanisms happen outside the purview of the individual’s conscious

Select a notable quote or phrase, which capture your thoughts about Essay

Select a notable quote or phrase, which capture your thoughts about Architecture - Essay Example For building different setups, we require someone who can comprehend our desired ideas and notions and convert them into our dreamt buildings. Jackie Craven (2011) defines architect as â€Å"An architect is a licensed professional who organizes space. Architects design houses, office buildings, skyscrapers, landscapes, and even entire cities†. Therefore, an architect is a person who is a specialist and has gained expertise at designing and construction. He is the one who can help us in constructing the places that inspire us or are part of our dreams. The buildings that we require in our daily lives can be constructed according to our requirements with the support of an architect. We can observe many beautiful and charming buildings at different places in the world such as Taipei 101 of Taiwan, Shanghai World Financial Center of China, Petronas Twin Towers of Malaysia, The Sears Tower of Chicago, Jin Mao Tower of China, Two International Financial Center of China, Shun Hing Sq uare and Burj Khalifa of UAE (Hasan 2008). The mentioned buildings are architectural wonders and are categorized among the world’s tallest buildings. No one can deny the architectural contribution of the designed buildings as without architectural thoughts, designing and construction, such awesome buildings cannot be constructed. Architects change our dreams to reality.

Introduction to Entrepreneurship Essay Example | Topics and Well Written Essays - 1500 words

Introduction to Entrepreneurship - Essay Example He or she does so with the drive to get profits, but they must also be bold enough to bear the risks that go with doing business. An entrepreneur may have employees or may work independently. What inspires me to Learn from Successful Entrepreneurs? What inspires me to learn from successful entrepreneurs is the qualities they posses that makes them successful. Their characteristics include â€Å"creativity, dedication, determination, flexibility, leadership, passion, self-confidence, and â€Å"smarts† (U.S. Department of State/Bureau of International Information Programs, 2012, p. 2). Creativity: this is the driving force behind invention of new products or creating new ways to do business. Successful entrepreneurs possess this quality and by looking at what they did you can come up with your own invention or improve on what they did. Sisamos, the owner of Engino.net Ltd, says that the beauty of being an entrepreneur is that you create your own destiny (European Commission, 20 09, p. 55). Dedication: It is what makes the entrepreneurs to work hard. Looking at successful entrepreneurs, they are always working. They created a new idea and they have to make it work. Looking at their lives, you can gauge yourself if you are ready for the undertaking. Determination: this is the inbuilt desire of an entrepreneur to succeed. He or she is not discouraged by failure and persistently keeps trying until he or she succeeds. Learning from them is of great value because it encourages one not to give up in the business undertaking. Flexibility: this is the ability to respond to the changing market trends. Learning from the lives of successful entrepreneurs, you will find that some of them at one time had to change products/ services or introduce new products /services. Their success story prepares you for any eventuality when starting a business and to be prepared for change. Passion: successful entrepreneurs have the ability to convince others about their vision. They are focused, and it is important to look at their plans in order to become a successful entrepreneur. Self-confidence: successful entrepreneurs believe in themselves. They plan thoroughly to reduce uncertainty and risk. They listen but they are not easily swayed. This is a character that is admirable among the entrepreneurs. â€Å"Smarts†: this is a combination of common sense, knowledge, and experience in a similar or related business undertaking. The main contributors of smarts are employment, skills, and education. We can learn a lot from the â€Å"smarts† of various successful entrepreneurs. To me, entrepreneurship is a mix of many elements; however, one has to be inventive in order to venture into this field; he or she has to do a thorough market study to see what lacks in the society and come up with an economic activity that will help close that gap. An entrepreneur is majorly a creator and also a destroyer: by creating a new way to do things one may render old methods obsolete. He or she would have helped one group while rendered another group jobless. Biography of Anita Roddick In this biography, I am going to look into the life of Anita Roddick and single out the entrepreneurship characteristics in her. These characteristics include creativity, dedication, determination, flexibility, leadership, passion, self confidence, and â€Å"smarts†. Anita Roddick was born in Littlehampton in 1942 (Bio, 2012). Her

Current Key legislation that applies to teaching Assignment

Current Key legislation that applies to teaching - Assignment Example The purpose of this regulation is not only to protect the professional integrity and to safeguard its expected practices but also to protect pupils and the young generation. The document addresses the relevant issues, for instance race, ethnicity, discrimination, disability etc., and the possible course of actions for teachers, employers and parents. A new educational system will replace the current system after 2012. General Teaching Council for England (GCTE), with the help of education ministry, is trying to introduce a fair and effective system. However, there are issues to be addressed. For instance, what risks are involved if it is taken as granted that the government is responsible for the ‘accountability’ of profession. Since, performance and conduct of a teacher is being judged at the institution level, consistency is another issue. The regulations for teachers are designed to make sure that they meet the basic induction requirements and satisfy the needs of sch ools and pupils. Even though it is argued that the bureaucratic process hinders the availability of good teachers, these legislations are introduced to improve the quality of teaching through on-going training programs for teachers. This ensures the availability of high quality teachers for all schools. Tutoring is well respected, well paid and a rewarding profession. It is the most effective way to develop pupils’ academic as well as personal skills. ... Years of education and training develop an insight but real environment make them understand the actual needs of the students. They not only have to have the subject knowledge but they need to know the psychology of young people. They should be able to define in-class rules and create a secure environment. Teachers are solely responsible for their career growth by planning and executing their professional trainings for further enhancement. In the recent past much more emphasis is placed on teacher’s reflection and self-evaluation. The revolutionizing global environment demands greater exposure of different cultures and civilizations. The â€Å"Equality Strategy†, introduced in 2010, outlines principals which demands strong commitments from both public and private education institutions. The legislation introduced from time to time empowers teachers to discipline the students. Working on the same lines government has brought new and amended bills to not only regulate tea chers but also to provide career growth, professional security, higher pay scales and better retirement plans. Government has also planned to align its work force with the economic requirements. Many projects are in operation in an effort to reduce the skill gap in the labor market. There are specific goals set to achieve by 2020 to train and prepare educational institutions for future needs. For science subjects, an individual has to be graduated from one of the accredited universities. A hiring institution is responsible to offer career oriented training programs. A performance management system should be in place to appraise the performance of its teachers. All teachers are reviewed in the lifelong learning sector on the basis

Unit 7 Coursework Example | Topics and Well Written Essays - 250 words

Unit 7 - Coursework Example In order to look at prevalence and reduction of bribery, we look at the relative benefits and costs of engaging in such practice. If the benefits of engaging in such practices are huge for a party in contrast to the costs, then the firm will likely resort to it as a rational act in line with conducting its business. Otherwise, the behavior will be discouraged as the benefits are perceived to be not worth the trouble, or costs to engaging in it. The benefits to facilitate bribery are huge for both the giver and the receiver of the bribe. The giver or the firm gets favor, maybe from the government agencies or another firm from the private sector. The receiver, maybe the government agencies or other firms, receive a sum of money in return for this favor. The main reason why it is not reduced is because these benefits are greater than the costs to participate in such practice. There are not enough punishments in order to make the benefit seem not worth the price to be paid. Apart from lack of moral integrity in some countries, why should such a beneficial behavior to these parties be discouraged if there are not enough costs to punish them? Therefore, in order to discourage bribery, the cost to parties that participate in such practice should be increased. In what form should the cost come in? The cost should come in the form of fines, as what is included in the US laws for anti-bribery. But aside from it, these costs can come in the form of damage in reputation for the parties that involve in facilitating bribery. What multinational companies and the global community can do is to raise moral awareness on a global scale while condemning such practices. This is to increase the costs to parties who are doing it, the costs in the form of damage in reputation, if the fines are not enough, for being seen as firms who lack integrity in doing business in other countries. The effects to US firms

Experience and other evidence Essay Example for Free

Experience and other evidence Essay Job stress and low pay is a complaint and common reason that people cite for quitting a particular job or changing professions altogether. Low pay simply is a matter of not being able to meet the cost of living for one’s self and family with take home pay. Job stress speaks to the actual work conditions and requirements, and the actual stressors change with each profession. When job stress and low pay occur together, people are likely to leave an entire profession, never to return. In our country teachers are face numerous stressing factors not only unruly students in the classroom, but also inadequate teaching resources, lack of administrative support, and low morale among their fellow teachers. As a result teachers are leaving their classrooms and abandoning the teaching profession, due to the combination of on the job stress factors coupled with low and inadequate pay. In April 2007 Cal State University Teacher Quality Institute conducted a study that reveals the reasons that many teachers are leaving the teaching profession. Some of the top reasons cited by the 1,900 teachers surveyed include poor working conditions, lac of authority to make classroom decisions, and low pay. Some also cited lack of text books and supplies, and the obsession with tests and test preparation. The study, which focused on teachers in California, found that 20% leave within the first four years and the up to 10% leave after just one year teaching in high schools in higher poverty areas. (Dang 2007) In general half of teachers who left their jobs cited simple frustration. The frustrating factors they cited included low support from the school district, an unsupportive principal, and low teacher morale. Low or inadequate pay is high on the list because teachers, particularly new ones, have a hard time meeting the cost of living on a teacher’s salary. The study finds that some teachers would not even accept more pay to return and endure the multitude of stressing factors or poor working conditions they find themselves in.

Strategic Planning in the Australian Coffee market

Strategic Planning in the Australian Coffee market Industry/Market definition The Australian Coffee Industry comprises all the firms that offer products for sale that are derived from coffee beans. There are pure coffee products, ie whole and ground coffee beans, and instant coffee products. Each kind of product has its own target market. A market is the set of all actual and potential buyers of a product (Kotler et al 1998, p885). The pure coffee market consists of all the actual and potential buyers of whole or ground coffee beans. The instant coffee market consists of all the actual and potential buyers of instant coffee. For the purposes of this assignment, I will focus on the instant coffee market in Australia. Part1 Macroenvironment The marketing environment within which a company operates is dynamic. Its consists of a microenvironment, and a macroenvironment. The microenvironment is the forces close to the company that affect its ability to serve its customers. The macroenvironment is the larger societal forces that affect the whole microenvironment, (Kotler et al 1998, pp885-886) The macroenvironment consists of six types of forces: demographic, economic, natural, technological, political and cultural forces. A companys marketing strategy must take into account changes and trends in these environments that can present opportunities or pose threats. A successful firm is one that regularly modifies it marketing mix and strategies to adapt to these changes (Czinkota et al 2000, p17). Below I will outline the six macroenvironmental forces, and how they may affect the instant coffee market in Australia. Demographic environment Demographics are the study of human populations in terms of size, density, location, age, sex, race, occupations and other statistics (Kotler et al 1998, p105). The demographic environment consists of all the aforementioned demographic variables, and their ability to affect the Australian instant coffee market. The importance of the demographic environment lies in the fact that all demand for a product derives ultimately from people (Cannon 1998, p41). Kotler et al (1998, p113) noted that demographic developments have transformed the Australian marketplace from a mass market into more fragmented micro-markets differentiated by age, sex, geography, lifestyle, ethic background, education and other factors. Recent demographic trends in Australia are a better-educated and more white-collar population, increasing ethnic diversity, and changing age structures. The implications of such changes are that organisations must now design products and marketing programs for the specific micro-markets they wish to target. While all demographic variables have the potential to affect the instant coffee market in Australia, the area of particular significance is the emergence of ethnic micro-markets. Ethnic communities now make up a significant and growing part of the Australian population, who have clear product and brand preferences (Bradmore et al 1997, p88). Thus, there is now demand for a wider variety of coffee styles to suit ethnic tastes, which requires the development of new products and marketing strategies. For example, since ninety-five percent of all coffee drunk by Italians is espresso, (Barton 2000), many companies have developed instant espresso products. Economic environment The economic environment consists of the factors that affect consumer buying power and spending patterns (Kotler et al 1998, p113). Factor include income and employment levels, inflation levels, savings and credit conditions, the value of the Australian dollar and so on. This aspect of the macroenvironment is important to the Australian instant coffee market, as it is to any market, because consumers must have the purchasing power to back up their desire for the products. However, since non-price factors, such as branding, are a significant basis for competition for coffee products (IBIS World 2000, p8), changes in retail coffee prices will not have a huge effect on the market share of any one manufacturer. Despite that, economic factors that do affect the Australian coffee market include the value of the Australian dollar. Virtually all coffee beans are imported, and their prices vary with changes in the relative exchange rates (IBIS World 2000, p15). A low value of the Australian dollar, as is the present case, drives up input prices for manufacturers, which may be passed onto consumers. Furthermore, the Association of Coffee Producing Countries, which accounts for three quarters of world coffee-bean production, has announced plans to restrict the output of beans, which would mean it could control prices (Crawford 2000, p1). The effect of this possible price control is not yet known, but it could drive smaller manufacturers out of the market if the price increases are too high. Also, another issue is the level of disposable income of Australians. With an increase in income, consumers are increasingly likely to purchase higher quality products rather than to simply purchase more. Thus there is a growing market for higher quality and priced instant coffee. As noted in the IBIS World Report for C2179 Food Manufacturing, higher income facilitated the successful introduction of specialtycoffee products. (IBIS World 2000, p7). The GST is not applicable to coffee products, but GST on pure coffee products served at commercial premises could increase the market potential for instant coffee. Natural environment The natural environment concerns the natural resources that are needed as inputs by marketers or that are affected by marketing activities (Kotler et al 1998, p116). Today, there is a growing awareness of the need to preserve our planet, and that includes the need to protect our natural environment from the potentially harmful affects of industrial activities. Since coffee producers make use of the natural environment, there is a potential for this aspect of the macroenvironment to be quite significant to the Australian coffee industry. Consumers, more than ever, are beginning to boycott products that have been manufactured in such a way as to damage the environment. This is putting pressure on manufactures to ensure all procedures are environmentally friendly, or risk losing market share. Such issues that involve coffee manufacturing are the use of pesticides and chemicals, pollution from manufacturing plants, excessive water use in the production stage, and the effect of farming the land in regard to future erosion and depletion of natural minerals. Also, the supply and price of coffee beans to the Australian Coffee market is at the mercy of the natural elements. The IBIS World (2000, p27) Industry Report stated that coffee bean prices are forecast to increase sharply(as)the result of poor seasonal conditions in Central America and low stocks. Technological environment The technological environment is the forces that affect new technologies, creating new product and market opportunities (Kotler et al 1998, p889). Since coffee was discovered in around 1000AD (Nescafà © 2000), the methods used to grow, harvest, process and manufacture coffee products has certainly evolved. The use of irrigation systems, fertilisers, machinery in the harvest process, and the introduction of automated, computer controlled equipment (in Australian processing plants) has raised efficiency and, in many cases, has also improved product quality (IBIS World 2000, p25). However, the most recent influential forces concern advances in manufacturing processes, and developments of new coffee machines for home use. New technologies had made it possible for Australian instant coffee manufacturers to produce a wider range of products, of higher quality. For example, Nescafà © have recently introduced a new instant Cafà © Latte range, and also new instant Espresso. Also, using freeze-dried technology, instant coffee has a significantly longer shelf life than any product in the pure coffee market, which is a significant advantage. However, over the past few decades, the development of inexpensive coffee perculators and plungers has increased the attractiveness of pure coffee products, often at the expense of the instant coffee market. For example, Melitta House of Coffee recently introduced a coffee maker that makes 10-15 cups of coffee as quickly as boiling a jug. Lastly, the advent Internet shopping is allowing consumers to make purchases on-line, and from foreign suppliers, thus posing a threat to the size and profitability of the Australian coffee market. Political environment The political environment consists of the laws, government agencies and pressure groups that influence and limit various organisations and individuals in the society (Kotler et al 1998, p887). Like in all markets, organisations that operate in the Australian instant coffee market are subject to laws that regulate virtually all aspects of their business, including such areas as food and health safety, pollution emissions, and advertising and labelling requirements. However, the political environment does not have large impact on the Australian coffee market. Cultural environment The cultural environment consists of the institutions and forces that affect societys basic values, perceptions and behaviours (Kotler et al 1998, p882). Changes in Australian culture, and the emergence of varied sub-cultures can have a large impact on the instant coffee market in Australia. As Hugh Mackay, chairman of Mackay Research Pty Ltd stated: Anyone who is serious about communicating with contemporary Australiansneeds to understand the most contemporary trends in attitudes and behaviour. (Bradmore et al 1997, p62) Recent trends in Australia that are having a particular affect on the instant coffee market are the redefinition of health and associated anxieties about diet, fitness and stress, and the recent emergence of a young Australian coffee culture. Australians are, more than ever, concerned about their health. There is a wealth of research linking caffeine to many ailments, and thus, this is increasing demand for the healthy alternative decaffeinated products. There is also the threat the consumers could boycott coffee products all together, and switch to another beverage, such as tea, which is well known for its positive health benefits. In addition, the market for all types of coffee is benefiting from an era of coffee in AustraliaA real coffee culture is growing. (Miller 2000, p3) People are not only drinking more coffee, but becoming coffee connoisseurs. Coffee is no longer just a product, but a means of self-expression. As a society we are placing the emphasis on quality, not quantity, and as such consumers are buying more exotic instant coffees (Bannister 2000, p17). There has also been an emergence of many different subcultures. A subculture is a group of people with shared value systems based on common life experiences or situations (Kotler et al 1998, p123). Today, there is wide range of subcultures, particularly those based on nationalities, which is leading to demand for a wider variety of products. Part2 The marketing mix: How it is used by two companies to target the australian instant coffee market. There are many organisations that operate within the instant coffee market in Australia. Each company positions themselves with a unique marketing mix that is aimed at specific segments of the market. Kotler et al (1998, p57) defines the marketing mix as the set of controllable marketing variables that the company blends to produce the response it wants in the target market. The variables of the marketing mix are the four Ps: Product: the goods-and-service combination the company offers to the target market (Kotler et al 1998, p57). Price: the amount of money customers have to pay to obtain the product (Kotler et al 1998, p58). Place (Distribution): involves company logistics and marketing activities concerned with the making and distributing the final product (Kotler et al 1998, p58). Promotion: the activities that communicate the merits of the product and persuade the target customers to buy it (Kotler et al 1998, p58). This includes advertising, publicity, sales promotions, personal selling, direct marketing and sponsorship. I will focus on the marketing mix of Nescafà © and of Robert Timms. Nescafà © Nescafe products are produced by Nestle. Necafe holds a vary large share of the instant coffee market in Australia. Marketing mix outline Product There is a range of Nescafà © products available (see Table 1 below). Price The prices of the Nescafà © products have been listed in Table1: Nescafà © products and price. Place (Distribution) The Nescafà © product range is available in all large supermarket chains (Safeway, Coles etc). Smaller, independent grocers or stockists generally have a smaller range that would include Nescafà © Blend 43. Promotion a variety of promotional techniques. This includes: Large scale advertising They advertise their products in a wide variety of print, broadcast and display media. Their most recent nation wide advertising campaigns were the Open up with Nescafà © series, and the Nescafà © in the morning series. Sales promotions Nescafà © regularly runs contests that coincide with new product launches or advertising campaigns. Recent promotions were * win $1000 every morning for a month * Win the Nescafà © Latte Lounge to promote the new latte range Nescafà © also use point of sale promotions, have cash-back offers, and have give-aways. Eg. a free Nescafà © mug was given away with every purchase of 500g of Blend 43. The mug was the same type as that used in the Nescafà © in the morning advertisement series. Sponsorship: Nescafà © sponsors the * Nescafà © Big Break competition which will give away $180,000 to young people (aged 16-21) with original and achievable ideas. * Nescafà © Short Film Awards which offers a total of A$50,000 in cash awards to short film makers. There is a student category in this competition. Nescafà © also has an Australian website (www.cafe43.com.au) where information on all products, competitions and events can be accessed. Marketing mix analysis Nescafà ©s marketing mix is aimed at a large and varied segment of the instant coffee market. They could be considered the Myer of the instant coffee industry. The most obvious segments of the market they target are: * Young adult cafà © culture segment: They target this segment with their new latte range, along with the advertising, sales promotion and the competition to win the lounge seen in the advertisements. * Upscale, quality driven, higher income consumers: Their Nescafà © Gold range, and exotic tastes such as Alta Rice are aimed towards such consumers, where the price and qaulity are higher than that of the general blends. * Middle-class consumer (no age target): Nescafà © targets such a large segment with their Blend 43, Mild Roast and Espresso products. The consumer gets an economical benefit, as well as a quality product. Furthermore, Nescafà © attempts to tap into the ethnic segment using their Espresso and exotic blends. In their advertisements for espresso, they use local Italian actor, Nick Giannopoulos. In general, since Nescafà © has the largest range of instant coffee products in Australia, and has such a powerful brand name, they have a consumer franchise they gain brand recognition and demand consumer loyalty. In particular, their most popular product, Nescafà © Blend 43, is seen as the peoples coffee. In their advertisements, they use actors of varied age, gender, occupations and ethnicity. Robert Timms: Robert Timms is Australias oldest coffee company. It is the leader in the coffee bean market (Bannister 2000, p17), and has only entered the instant coffee market over the last couple of years. Marketing mix outline Product Robert Timms offers coffee bags (which work in the same manner as a tea bag) in four styles: Cafà © Style Espresso Italian Style Espresso Mocha Kenya Style Royal Special The coffee bags are a mix of ground and instant coffee. They also have: * Presmoto: Gourmet Freeze Dried Coffee. * Molto: Gourmet Granulated Coffee Price Robert Timms coffee bags are sold in: * packs of 8 for $2.35, or * packs of 18 for $4.83 I was not able to find the price of Presmoto and Molto soluble coffee as I could not find an outlet that stocks it. Place Robert Timms coffee bags are available in all large supermarket chains, but sporadically in independent stores. I am not aware of where the gourmet soluble coffee can be purchased. It was not available in any large supermarket I have visited. Promotion Robert Timms has only begun extensive promotion since early 2000, after remaining relatively low in profile. They do not promote the coffee bags or gourmet instant coffee specifically, but rather they promote the brand name. Promotional tools used by Robert Timms are: Large scale advertising Robert Timms most recent nation wide advertising campaign was the Think it over with Robert Timms series, which is seen on broadcast, print and display media. Sponsorship Robert Timms is the official coffee supplier to the 2000 Olympic Games. Robert Timms also has a web site (www.reoberttimms.com). It mainly has information on the history of the company and it products. Marketing mix analysis Robert Timms positions itself in the instant coffee market as a provider of the very highest quality coffee products. The company prides itself on its heritage. As it states on its web-site: We are a dedicated group of Australians producing coffee, coffee related products and services that are comparable to the very best in the world. http://www.roberttimms.com/about/index.html Opens in a new window The company has targeted its instant coffee products to the high income, quality driven segment of the instant coffee market. The quality of their products is reflected in the prices, which are expensive, and the packaging, which uses the stylish combination of black and gold. Furthermore, through their role as official coffee supplier to the Olympics, they are also associating themselves with the pursuit of excellence and the Australian spirit. Their promotional campaign Think it Overwith Robert Timmsà ¢Ã¢â‚¬Å¾Ã‚ ¢ creates a relaxed, yet sophisticated feel about the company and their products. The premise behind the campaign is best summed up on their web-site: Take some time out of your busy day to enjoy our coffee and you too can Think it Overwith Robert Timmsà ¢Ã¢â‚¬Å¾Ã‚ ¢ Reflect on the day, make the right decision at work or just decide to relax. Its up to you. http://www.roberttimms.com/think_it_over/index.html Opens in a new window Thus, while their marketing mix is targeted at high-income consumers who want high quality, they made sure they did not exclude a large share of the market by appearing overly elitist. Nescafà © vs. Robert Timms The marketing mix of Nescafà © and the marketing mix of Robert Timms are quite different. These differences reflect the different positioning of the two companies, and the segments of the market they were aiming to capture. Whereas Nescafe has targeted a larger percentage of the market, with quality but affordable products, Robert Timms has targeted a narrower segment with gourmet, expensive products. Generally, Robert Timms and Nescafà © are no real direct threat to each other. While they do both compete in the high quality, gourmet end of the instant coffee market, Robert Timms is clearly the highest quality product, and consumers must pay for this. What Nescafà © is offering is a more affordable alternative. Conclusion The instant coffee market in Australia is subject to the demographic, economic, political, cultural, natural and technological forces of the wider macroenvironment that it operates within. Each of these forces has the potential to change the marketing environment, and create opportunities and pose threats to the market and those who operate within it. What companies must do is monitor these environments to adapt its marketing mix accordingly. In the Australian instant coffee market, different companies have quite different marketing mixes, as can be seen when comparing Nescafà © and Robert Timms. These differences do not mean that one is more effective than the other, but rather they reflect the different marketing strategies adopted by each company to capture the market segments they feel the company can best serve.

Objectives Of A Co Operative Society Commerce Essay

Objectives Of A Co Operative Society Commerce Essay Anand Milk Union Ltd. was founded in 1946 and is brand which is managed by Gujarat Cooperative Milk Marketing Federation Ltd an Indian cooperative organisation (GCMMF), which today is jointly owned by 3.3 million milk producers in Gujarat, India. It spurred the white revolution in india which in turn made India the largest producer of milk and milk products in the world. Its annual turnover in the year 2011-2012 reached to US$ 2.5 billion. Its daily milk procurement is nearly 13 million lit from 16,117 village milk cooperative societies. GCMMF has now become the largest exporter of India. Many of its products are available in countries like USA, Gulf Countries, Singapore, The Philippines, Japan, China and Australia. Since the mid 1990s AMUL has entered areas that are not directly related to its core business. Its entry into the field of frozen products was quite successful as it was able to capture a large market share in quite a short while. Over the last five and a half decades, dairy cooperatives have created an economic network that links 3.1 million village milk producers with millions of consumers in India. Its products range from  milk,   butter, ghee,cheese, Masti Dahi, Yoghurt,   Buttermilk  chocolate,  ice cream, cream, shrikhand, paneer, gulab jamuns, flavoured milk, basundi, Nutramul brand and others. In January 2006, it launched Indias first sports drink Stamina, which plans to compete with Coco-Cola, Pepsi, Gatorade etc. It also introduced Kool Koko, a a chocolate milk brand extending its product offering in the milk products segment. Its sugar free pro-biotic ice cream won The International Dairy Federation Marketing Award in 2007. Logo Of The Company: 2.1 NATURE OF THE COMPANY The name Amul itself indicates that it is a co-operative union. There are various types of co-operative society which are as  under: (1) Producers or manufactures co-operative society (2) Consumer co-operative society (3) Housing co-operative society (4) co-operative farming (5) co-operative credit solvency This firm is the firm of association in which person combine together toform  a  society  for  the  purpose  of  manufacturing  goods.  Although  it  is democratic management of industrial production. This is useful where large capital is neither necessary nor much technical and expert knowledge of themanagement is needed. In India some of the Sugar mill and ginning mills are running under this formation. Dairies are also adopting co-operating format.Amul is the producers co-operative society. ORGANISATION STRUCTURE:- Organization Structure is divided into two parts: External Organization Structure Internal Organization Structure 1.External Organization Structure External Organization Structure is the organization structure that affects the organization from the outside. State Level Marketing Federation District Milk Product Union Ltd. Village Milk Product Union Ltd. Villagers As we know, GCMMF is a unit of Gujurat Milk Marketing Federation, which is a co-operative organization. The villagers of more than 10000 villages of Gujarat are the bases of this structure. They all make village milk producers union, district level milk producers union and then a state level marketing federation is established. The structure is a line relationship, which provides easy way to operation. It also provides better communication between two stages.. 2.Internal Organization Structure: The following is internal organization chart of Amul: Chairman Managing Director General Manager Assistant General Manager Finance Dept. Production Dept Marketing Dept. Sales Purchase Dept Personnel Dept. Senior Manager Senior Manager Senior Manager Senior Manager Senior Manager Finance Mana. Production Mana. Marketing mana. Sales Mana. Personnel Manager Accounting officer Marketing Officer P.R.F Officers Supervisors F.S.R Salesman Executive A  systematic  Ã‚  welldefined  organizational  structure  plays  a  vital   role  Ã‚  provides accurate information to the top-level management. An organization structure defines a clear-cut line of authorities responsibilities among the employees of GCMMF. The Organization structure of Amul is well-arranged structure. At a glance a person can completely come to know about  the organization structure. Amul  is  leaded  by  the  director  under  him  five  branches  viz.  Factory,  Marketing,Accounts, Purchase, Human Resources Department. Factory department has a separate general manager under him there are six braches viz.Production,  Stores,  Distribution,  Cold  Storage,  Quality,  and  Deep-freezing.  This department takes care of the  factory work .Marketing department has regional senior marketing manager and under him there is a regional manager. This department takes care  of the marketing aspects of Amul. Accounts  department  takes  care  regarding  accounts  i.e.  day-to-day  work.  Under  theaccountant there is one clerk. Purchase department takes care regarding the purchase of raw materials and many other things. 2.3 OBJECTIVES OF THE ORGANISATION Every organization is set up with some objectives to fulfill. The objectives may be social, economic, national and human. Amul was also set up with some basic objectives to fulfill including all social, economic, national and human objectives. Following are the objectives of Amul: Social Objectives: Amul has an objective to supply goods with best of quality and purity at very reasonable rates. It helped to reduce malpractices carried out by merchants and milk traders. Its White revolution made a huge contribution to the alleviation of poverty and famine levels from levels that were dangerously low National Objectives: Amul has helped India to increase its production of milk by 40 million metric tonnes and become the country with the most milk production all over the world To increase the foreign exchange of the country by exporting the milk products To produce products according to national priorities To help improve the health and nutrition of many within the country. Human Objectives: To help the villagers associated with Amul to sell their milk products To provide good working conditions to the employees To provide growth opportunities to the backward and unprivileged villagers To provide job satisfaction to the employees Economic Objectives: Expansion of distribution network.   Creative and Unique marketing strategies. Optimum utilization of available resources. Creation and expansion of loyal customer base. Even though the basic objective is not to make profit, some profits are still to be made so as to survive and expand. 3.1 CONCLUSION The Amul model has helped India to emerge as the largest milk producer in the world. More than 15 million milk producers pour their milk in 1,44,246 dairy cooperative societies across the country. Their milk is processed in 177 District Co-operative Unions and marketed by 22 State Marketing Federations, ensuring a better life for millions. Someone beautifully said that when you buy from small shops, you are not helping a MNC CEO buy a third vacation home, but helping a little girl get school education, a little boy get his cricket bat, a mom put food on the table or a family repay a housing loan. It is this India that we need to believe in and care for.-CHAIRMAN SPEECH at the 38th Annual General Body Meeting held on 31st May, 2012. We would sincerely like to thank our business studies teacher for giving us this project as it has enriched and enhanced our knowledge about cooperative socities. ACTUAL FINDINGS: The managers at Amul provided us with alot of information as to how and when it was formed. It all began when milk became a symbol of protest. The birth of Amul was inspired by the freedom movement and was founded in 1946 to stop the exploitation by middlemen. The seeds of Amul were sown more than 65 years ago in Anand, a small town in Gujarat, western India. Angered by the manipulative practices of the local trade cartel, the farmers of Anand approached the great Indian patriot Sardar Vallabhbhai Patel for a solution. He advised them to get rid of middlemen and form their own co-operative, which would have procurement, processing and marketing under their control. In 1946, the farmers of this area went on a milk strike refusing to be cowed down by the cartel. Under the inspiration and guidance of great leaders like Sardar Patel, Morarji Desai and Tribhuvandas Patel, they formed their own cooperative. Amul grew from strength to strength since then and there was no looking back. The then Prime Minister of India, Lal Bahadur Shastri decided that the same approach should become the basis of a National Dairy Development policy. He understood that the success of Amul could be attributed to the following factors The farmers owned the diary, their elected representatives managed the village societies and the district union, and they employed professionals to operate the diary and manage its business. The cooperatives were sensitive to the needs of farmers and responsive to their demands. At his instance in 1965 the National Dairy Development Board was set up with the basic objective of replicating the Amul model. Dr. Kurien was chosen to head the institution as its Chairman and asked to replicate this model throughout the country. The managers even provided us with additional information about the amul model- The brand name Amul means AMULYA. This word derived from the Sanskrit word AMULYA which means PRICELESS. Amul products have been in use in millions of homessince 1946. Amul butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. Today Amul is a symbol of many things like of the high quality products sold at reasonable prices, of the genesis of a vast co-operative network, of the triumph of indigenous technology, of the marketing savvy of a farmers organization. And have a proven model for diary development (ANAND PATTERN). At the initial stage only 250 litres of milk was collected every day. But with the growing awareness of the benefits of the coorperativeness, the collection of milk increased. Today Amul collects 11 lakhs liters of milk every day, representing growth of 6.09 percent. 3.3 VIPER REPORT

Suicide Among Youth Essay -- Suicide Teenagers Suicidal Essays

Suicide Among Youth A suicide attempt is a non-fatal act in which an individual deliberately causes self- injury and should be recognized as a method of communication from a youth who may be experiencing severe problems. Canadian statistics from the Suicide Information and Education Center in 1996 recorded 25 000 attempted suicides and 250 successful suicides. 1 in every 100 people who try to commit suicide will die. Based on the 1996 statistics one can assume that these numbers have increased. It has been suggested that suicide is the second leading cause of death amongst the youth and is more common amongst females than males. Although more females attempt to commit suicide males are more successful in doing so. More often than not we hear of younger people committing suicide rather than those of the elderly. From reading several studies it is hard to say whether it is the youth or the general population that are more likely to attempt suicide and be successful at it. One may often wonder why a person commits suicide and what lead them to the point where they felt there was â€Å"no way out†. It has been suggested youth who are suicidal feel alone, not understood by parents and or their peers, that they are unable to cope with failure, criticism and feel that things will never get better or that no one can do anything to help him or her, amongst other things. Based on these feelings experienced by youths they seek suicide as the â€Å"way out†. One reason suggested is that teens commit suicide as a punishment to themselves and to others around them. Suicide is also seen as a method of revenge. Some of the risk factors associated with suicide are abuse (physical, emotional, drug and sexual), as well as family history and change. Youth are affected deeply by change especially with issues involving family and friends. It has been suggested that the greater number of female attempts at suicide is based on relationship breakups. It is assumed that most often females experience a level of attachment that is much greater than that of males. A female may feel as if no one understands her and that the only important person in her life has now left. Along with the risk factors there are warning signs. I will list a few but the slightest comment could mean that the person feels suicidal. Some of the more common warning signs are loss of appetite, sleep distur... ...hday, I would never know what it feels like to get married or have children. Speaking from experience I think that the best way to help youth is to offer programs that can help them. The Support Network here in Edmonton offers confidential 24 hour service to help youth who are experiencing problems. I also think that suicide prevention and education should be taught in schools. I feel this way because this may affect a person’s life in some way or another whether they are the people who attempt or they are someone who has lost a loved one because of suicide. I personally believe that suicide awareness is much more important than learning how to solve for a polynomial or simplifying an equation. Suicide, whether an attempt or a completion is not something that should taken lightly. It is a life changing experience and never goes away. Suicide will affect all lives and needs to be dealt with. Suicide can be prevented, as long as everyone understands and helps those who appear to need it. Even for those who don’t appear to need it! Bibliography Suicide Information and Education Center (SIEC), 1996 Information on pamphlets and handouts from The Support N

Victory Junction Gang Camp Fund-raising :: Fundraising Donations Organizations Essays

Victory Junction Gang Camp Fund-raising For four years now, it has been Kyle Petty's dream to build a camp in his son's memory for chronic and life-threatening illnesses of children from ages 7 to 15. Kyle and the NASCAR community have been fund raising for over four years to make this dream come true. Actor Paul Newman and Kyle and Pattie Petty are the founders of Victory Junction Gang Camp (VJG).   Ã‚  Ã‚  Ã‚  Ã‚  The beautiful, natural setting for the VJG is seventy-two acres of land nestled in a hardwood forest. The camp is located in Randleman, North Carolina, approximately fifteen miles outside of Greensboro. Nestled in the foothills of the Piedmont Triad, this site offers a forest with several creeks and woodland streams running through the property. Richard Petty donated the land to VJG.   Ã‚  Ã‚  Ã‚  Ã‚  When the ground was broken, it cost 3.9 million. This is where the fund-raising begins. Kyle Petty has a charity motorcycle ride that he founded over ten years ago. He has ridden over 31,500 miles and has raised over 4 million dollars. To keep the camp running, it costs 2.7 million dollars a year.   Ã‚  Ã‚  Ã‚  Ã‚  The VJG has resources to raise funds, but it does take effort, time, and money to do this. Roshi Bull-Turner is the Development Associate of VJG, and it is her responsibility to manage the resources from the fund-raising events efficiently and effectively for the camp. This paper will look at the fund-raising aspects. Are there enough corporate donations to keep VJG running? Has VJG advertised enough for the employees of corporations to donate?   Ã‚  Ã‚  Ã‚  Ã‚  According to Roshi Bull who is an advertising specialist with VJG, ?It was hard work raising the funds to build this camp. The hardest part besides raising money, was speaking to the corporations. The corporations keep the camp running by donating time, money, and goods.? Statement of Problem   Ã‚  Ã‚  Ã‚  Ã‚  The problem of the study is to investigate the raising of funds to keep VJG up and running for terminally ill children. Corporations need more information on VJG in order to make the decision easier. It takes knowledge, time, and money in order to make this happen. Setting of Problem   Ã‚  Ã‚  Ã‚  Ã‚  The setting of the problem is how to raise 24.4 million dollars to keep the camp running. VJG will enrich the lives of children with chronic or life-threatening illnesses by creating experiences that are memorable, exciting, fun, empowering, physically safe, and medically sound. This camp is located 15 miles outside of Greensboro, North Carolina.

Frank Lloyd Wright :: essays papers

Frank Lloyd Wright These ideas proposed by Wright represent a half century of ingenuity and unrivaled creativity. Wright was unquestionably a architectural genius and was years ahead of his time. The biggest obstacle which held Wright back throughout his career was the lack of technogaly that was present during his time. As a architect, Wright accomplished more that any other in history, with the possible exception of DaVincci or Michangelo. His philosophy of Organic Architecture showed the world that form and function could both by achieved to create a house that was both true to nature and affordable. Wrights homes, have today become monuments of greatness and distictionn. Most of them serve as museums, displaying the his ideas and the achievements of a lifetime of innovation. It wasn't until Wright published "The Natural House" however, that he fully was able to illustrate all of his ideas relating toward housing. In the "Natural House" wright defines the meaning of Organic Architecture and how it c an be applied to creating housing which provides a closeness to nature for the occupents. Wright was undoubtly a romantic and individualist. His feeling toward nature and self integrity can best be shown by comparing them to those shared by Emerson and Thoreau. Wrights deep love of nature and his individualism were formed from the events which influenced him as a child and up until his days working for Louis Sullivan. In order to fully understand the ideas which Wright proposed through his philosophy of Organic Architecture, one must first understand the events and influences which led to their creation. As a child, Wrights parents always encouraged him to be a free thinker and individualist. Both of his parents were intelligent and creative people by nature. They, of all people had the greatest influence on Wright. Throughout his life they were extreamly supportive of Wrights dream of becoming an architect, and always made sure that he had books and pictures of buildings that he could study and learn from. Wrights parents had little money, but they always found the extra money needed to support their childrens intrusts. When Wright became old enough to begin learning about working, his parents felt that sending him to his uncles dairy farm during his summer break from school would provide him with the proper work ethics and morals needed to become a responsible adult. The work on the farm was rigorous and seemingly endless to Wright.

Of Mice and Men Characters Essay

In the novel, Candy and Curley’s wife play a large part of the ideas that Steinbeck wants to convey through â€Å"Of Mice and Men†. Steinbeck shows this via the events and treatments that these two characters undergo. Their speech and actions also indicate major themes in the world they were in and how desperate the era was. Candy presents an element on the sadness in the novel; he’s a unfortunate man who’s passed his expiry date. He’s been involved in an accident and lost his arm and by this, he has been reduced to the swamper of the rank- a very low status job. Steinbeck may specifically choose this job for candy as a swamper (a cleaner) tends to be a job that woman generally work as and in this job, they often gossip a lot like Candy does. He does this as it is the only pleasure that he can experience in his sad rotting life. This paints the portrait of how sad Candy’s background may be and soon this is elaborated on even more in future events. In the middle section of the book, we see how Candy is bullied by Carlson into having his best friend- his dog put down. We know that Candy is very close to his dog as Steinbeck actually chooses to describe the dog very similarly to Candy. They are both old, physically impaired and get described generally as a liability. Steinbeck chooses to describe the dog as â€Å"ancient† which produces strong imagery of a dog being similar to an old antique. Although it may possess positive connotations, it is obvious due to Carlson’s reaction that the dog is old, dirty and has no purpose anymore. Soon after as Carlson enforces the idea, Candy desperately tries to dismiss it. It states how he looked â€Å"helplessly† which shows how reluctant he is but knows there is no other possible outcome. Carlson even shows utter disrespect to his dog by pointing at it with his â€Å"toe†. By using his tower, he suggests that the dog is on par with the lowliest part of his body and doesn’t require the effort to use his hands. Nevertheless, Candy shows no aggression to this outrageous act and concedes to Carlson’s insensitive actions. Steinbeck may choose these chain of events to show how a cruel world the characters and people had to live in. It really puts forward survival of the fittest and shows how depressingly cheap life is since people can easily walk over you when you’re unable to fight for yourself. Even after all the abuse he has received, Candy is still able to show kindness to others. At the point where Candy overhears George’s dream, he slowly asks whether he can join them. We know that he isn’t greedy at this point since he repeatedly mentions how he would willingly try his best with jobs such as â€Å"cook† or â€Å"hoe† despite he â€Å"ain’t much good.† He also says how he is willing to give up all his money he received when he â€Å"los'† his â€Å"hand† and this just shows how he is desperately giving all he has to help them only for a little in return. Steinbeck emphasises how emotionally willing Candy is that he would trade in the compensation for something irreplaceable to him for the benefit of others. This makes the reader sympathize with Candy and understand how strong dreams are in life; how they give people hope, the strength to keep living and the strength to be a nice person again. Curley’s wife on the other hand is the complete opposite. Her story plays a large part in the novel as it shows how dreams can crush people’s hope as easily and they give people hope. Throughout the novel, we have always seen Curley’s wife as the problem. She is described as â€Å"poison† and â€Å"jailbait† by George which initially makes readers dislike her. We feel that she can cause the downfall of our newly made friend’s dreams so she is instantly given a hostility status by Steinbeck. However, he may deliberately do this to create a larger impact when we learn why she may possibly act the way she does. At earlier stages of the novel, we learn how Curley’s wife loves and seeks attention. Steinbeck describes how she was â€Å"standing† at the doorway blocking off the â€Å"sunshine in the doorway† deliberately. This implies that she wants the men in the bunkhouse to look up due to the sudden change as she purposefully blocks the light off so that they would do so. It also describes how she was â€Å"heavily made up† that she was making a large effort to attract attention of the men. The word â€Å"heavily† also has connotations that she was trying to hard to an extent where it had negative effects on her. This may also symbolize her character through physical features- that her personality has been corrupted and turned ugly. In the final stages of the book, we learn what has driven Curley’s wife to act in this aggressive way. Although she speaks to groups of men with hostility, when its one on one, it runs a lot more smoothly and she seems like she enjoys herself. This has a large contract since there is juxtaposition between section 4 and 5. We see her nasty side where she mock George, Lennie and Candy’s dream calling it â€Å"baloney† and â€Å"scoffs at it† yet even herself who has been crushed by her own dream may â€Å"secretly believe†. This shows that beneath this angry cover of hers, may be a vulnerable person who only feels the bitterness and jealousy of other’s happiness hinted by the phrase â€Å"secretly believe†. Steinbeck states this about the cowboy magazines to suggest what type of sad life people live in however, within dreams still lies hope but people are afraid to admit to the hope since they are scared of the criticism others show. This idea is developed implicitly mainly by the word â€Å"secret†. Through this attitude, people have become cynical and cold over the time which is what Steinbeck may want to show us. Curley’s wife shares with Lennie her dream in section 5. The fact that she has never told anyone (which she states herself) shows how underneath all the bitterness she has experienced, the memory of the dream she once had (or partially may still have) changes her to be kind and share her deepest secrets with a stranger. On the other hand, Lennie may be an exception since he is â€Å"nuts† implying that he may be able to keep this secret. Furthermore, we learn how Curley’s wife left home since she had a hunch that her mother â€Å"stole† her letters. The word â€Å"stole† in this context possesses quite negative connotations since Curley’s wife directly accuses her own mother for betraying her. However, this was most likely an excuse and lie to herself since she couldn’t bear the reality of having her dream crushed by the stranger who created it. This yet again emphasises how strong dreams were at this time which broke lives altogether. Compare how female speakers are presented in ‘Havisham’ by Carol Ann Duffy and one poem from the Pre-1914 Poetry Bank. The two female speakers in â€Å"Havisham† and â€Å"The laboratory† both are presented as rather mentally unstable people. They both have experienced rejection from a man and feel belittled or embarrassed by this. However, their reactions and response to this rejection differ to a huge extent. The speaker in â€Å"Havisham† is shown to have rotted away being devoured by her bitterness whereas the speaker in â€Å"Lab† seemed to be slightly more insane driven by her jealous feelings of insecurity to try and kill someone. The bitterness from the character in â€Å"Havisham† is clear from the start. She describes the man who left her as a â€Å"beloved sweetheart bastard†. This use of oxymoron shows several possible connotations. By putting two very opposite words together- one stating strong affection and one stating utter most hate, the idea that beneath the hate she holds against him lies love for him. Elaborating on this may suggest how she may hate him as she can’t have him or even because she actually still loves him deep inside. Above all, this suggests how she can’t seem to let go of him and move on which presents her mental state to the readers. Likewise in â€Å"Lab†, we understand the feelings of the speaker through clever use of language. For instance, Robert Browning chooses to say â€Å"devil’s smithy†. Devil automatically conjures the sense of evil or corruptness whereas a smithy is somewhere where things are made such as weapons (blacksmith). These combined imply that a creation of evil with malicious intent is occurring in the poem. Soon after we discover that the protagonist has experienced similar rejection to that of â€Å"Havisham†. â€Å"He is with her† suggests that the man he wants is with another woman. By referring to them as â€Å"he† and â€Å"her†, it creates an enigmatic feeling or even that their names are insignificant and it is purely the concept that she has been left for a woman who is better than her which causes her rage. We know that she is also jealous when the speaker wishes for the other woman â€Å"breast and her arms and her hands† to â€Å"drop dead†. She specifically chooses these body parts implying that these are the parts which the other women best her at and this is why she hates them. In â€Å"Havisham†, the speakers reaction to this rejection was simply to rot with it burning them. She continues to feel this bitterness as suggested with the word â€Å"Spinster†. This word possesses a harsh consonance sound as if she spits it out with such disgust. It is also a one word sentence which emphasises it and also makes it out to be some what of an insult. The word â€Å"stink and remember† following afterwards reinforces this as if she’s being driven crazy by the thought of people calling her a â€Å"spinster†. Thus all she does for the rest of her days is rot in her hate. We get the impression that she’s been doing this for years since she describes how her â€Å"dress yellowing†- yellowing suggesting dirtying from the years it’s been on her. On the otherhand, the speaker is â€Å"Lab† is made out to be more malicious than having thoughts of hate. As she makes the poison, she describes the creation with very vivid verbal details. â€Å"Grind away, moisten and mash up† create strong imagery and each of the verbs hold strong care in creating something. By suggesting this care and importance that has gone into the poison, it seems that she really relishes the creation. And finally as she fantasises about how delicious the event would be, she thinks about how the â€Å"dying face† would be â€Å"branded† into the male characters mind. She wants to mentally scar him with the horrendous image possibly for punishment or to make him see how ugly the other woman is when she becomes â€Å"shrivelled† suggesting how her face would become contorted with agony. As she describes this with such detail and precision, the poet presents to us how malicious and bitter the speaker is. A thus through use of language and theme, the poets have successfully produces a very clear image of the bitter, hate filled speakers and how they’ve become this way and even how they have dealt with this. The speaker in â€Å"Havisham† rotting and â€Å"yellowing† opposed to the â€Å"minion† in â€Å"Lab† who relishes in the thought of killing and branding someone with the scarring image of death.

Child Abuse and Neglect Essay

Almost one in every hundred children gets abused in the United States, and it happens every day. Child abuse is when a child is physically, sexually, emotionally, and mentally abused. Sexual exploitation, neglect, abandonment, and maltreatment are also forms of abuse. Physical abuse includes but not limited to, throwing kicking, burning, or cutting a child. Striking them with a closed fist; shaking them when they are under the age of three, interfering with their breathing, threatening them with a deadly weapon, or doing any other act that is likely to give the child bodily harm and other minor to major injuries to their health, welfare, and safety. Sexual abuse is committing or allowing to be committed to any sexual offense against a child as defined in the criminal code and sexual exploitations when a child is prostituted, being filming in pornographic acts, or being a part of a live action of pornographic acts. Neglect and maltreatment is when the child is not provided with an ade quate amount of food, shelter, clothing, supervision, or healthcare. Abandonment is when a child is deserted by their guardian, left without food, water, shelter, clothing, hygiene, and medical healthcare, or when the guardian is just not doing things they are supposed to do for a child, they relieve themselves from their duties. We are all mandatory reporters. Meaning that any citizen that sees anything suspicious should report, or if you know of a child being abused and don’t report, you are just as guilty. Almost five children die every day as a result of child abuse. Child abuse is no doubt a hidden epidemic in our society today. Ninety percent of child sexual abuse victims know the perpetrators in some way; sixty-eight percent are abused by family members. Child abuse also happens no matter how rich or poor you are, doesn’t matter what color you are, and it doesn’t matter how smart or dumb you are. Thirty percent of women in prison were abused as children, and sixty percent of people in drug rehabilitation centers report being abused or neglected as a child, and are 3.8 times more likely to develop drug addictions. About thirty percent of  abused and neglected as children will continue the cycle with their children as well. Eighty percent of twenty-one year olds that were abused as children met at least one criteria for a psychological disorder. Also abused children are twenty-five percent more likely to experience teen pregnancy. I think child abuse is inclining locally because drugs are becoming more known in younger generations, and their also experimenting sexually earlier, and not being safe about which leads to more teen pregnancies. Some of the reasons child abuse occurs in the first place is because of young parents and drugs/alcohol. So if the rate at which those things or more rapidly happening, and at a younger age, the child abuse rate is bound to incline. It doesn’t help that we are a bad drug city and we have one of the highest count of child abuse cases in our city. One way to help stop and prevent child abuse is to recognize it, look for the signs and report it. Make your children aware of sexual abuse, teach them the proper names, and tell them that if anyone tries to engage with them in a way that their private parts are involved, to tell their â€Å"support person†. Teach young parents how to take care of their children before they leave the hospital. Never discipline children when your anger is out of control, ever leave your children unattended. Listen and believe them. If you see child abuse happening, stop it, don’t let it happen. To help end abuse, first you should learn how to recognize it in the first place. Child abuse will never truly come to an end, but there are ways to make sure it happens less. CPS needs to better investigate into cases. If you’ve ever read â€Å"the child called it† then you would know that if they go to the house and everything checks out, they believe it. I think they should go deeper into the investigation, if that means surveillance outside their house for a week then so be it. CPS also needs to better background check their own foster parents. I saw on the news a while back that CPS supervisor was abusing the kids she was fostering. CPS is supposed to be a safe haven for kids to go, yet they go to further get abused. I myself was in foster care, and my â€Å"parents† weren’t the nicest. It’s hard to honestly say anything about improving â€Å"families† considering we aren’t in there every day life, and we may not even know them. How we can best help families is to  make child abuse awareness more public and known, and if we come across a family that has this problem, then intervene. I couldn’t find much on factors of abuse being â€Å"heredity†, but what I could find is that it is not heredity. What generally happens is the child grows up with the type of abuse they know, and because that’s all they know, that’s how they express their â€Å"love† to their child. Not all abused grow up to do the same to their children, I assume the ones most mentally scarred and got psychological problems from it, grow up to do the same. I don’t think that our society is necessarily feeding the abuse to anybody. I don’t really know who would, that’s a touchy subject in the first place. Although I can infer that all of the drug, drinking, partying, and sexual innuendo that is seen everywhere is what is feeding to a worse environment for our society. Drugs, alcohol, and partying is such a huge and wide topic everywhere you go in our society, because of that, it’s more common. Although no one can honestly end child abuse, it is something that we can make more known so that all the poor children that are dying and suffering everyday can also be loved and saved. Learn the signs, report anything unusual.

Chanel’s Exhibition Compared to Vermibus Essay

Two exhibitions, both held during October 2012, will form the bases of this comparative essay. Chanel’s fashion photography exhibition entitled ‘The Little Black Jacket: Chanel’s Classic Revisited’ held at the Saatchi Gallery 12th October – 4th November 2012, and Vermibus’ display of appropriated adverts called ‘Unmasking Kate’ shown at the Moniker Arts Fair 11th -14th October 2012 will be used to explore the links each exhibition has to the themes of advertising and celebrity. ‘The Little Black Jacket: Chanel’s Classic Revisited’ is a celebration of the ‘timelessness’ (Saatchi, 2012) that is the Chanel jacket first introduced in 1953 (Armstrong, 2012), which Karl Lagerfeld, the creative director for Chanel, has revamped for the twenty-first century. ‘The Chanel jacket is a man’s jacket which has become a typical feminine piece†¦Ã¢â‚¬â„¢ (Lagerfeld cited Making of- The Video, 2012), co-writer and photographer for the exhibition Lagerfeld, articulates the versatility of the garment, which is a key theme expressed throughout the show. The exhibition consists of 113 photographs of celebrities modelling (Saatchi, 2012) the jacket to which the entire exhibition is a tribute to (Saatchi, 2012). In contention with the notion of product and brand celebration the Spanish-born artist Vermibus presented his ‘Unmasking Kate’ series at the Moniker Arts Fair, ‘†¦now in its third year, the fair†¦[of] contemporary artists with urban roots†¦[is] an assembly united by a desire to rebel’ (Spence, 2012). Amongst the rebels is street artist and ex-branding photographer turned contemporary artist (lamono, 2012), Vermibus. The principle of his work is the appropriation of designer advertising posters found publically, as a statement against the image of our materialistic consumer driven society (Finucane, 2012). The title of Vermibus’ current series ‘Unmasking Kate’ refers to both his method of appropriating the posters and to his subject, namely the model Kate Moss. Vermibus argues that he uses Moss’s image ‘†¦because she has been the flagship of fashion for the last 20 years’ (Lamono, 2012) and is therefore an easily recognizable icon of modern fashion and consumer society ‘Kate Moss †¦had to construct thousands of masks to hide her fears†¦ [she] internalized those masks from the beginning and we bought them all†¦Ã¢â‚¬â„¢(Lamono, 2012) Vermibus reveals his ideas about masks fueled by the advertising industry. He further uses Moss’ image to show, simultaneously, the vulnerability of the human subject and the medias exploitation of the notion of celebrity. This theme parallels the way Andy Warhol used Marilyn Monroe’s image after her death (Modern Masters: Andy Warhol, 2010). Likewise, the Chanel exhibition echoes some Warhol themes, yet using the celebrity image to celebration its brand and product originally from the 1950’s (Modern Masters: Andy Warhol, 2010). The exhibitions work on Warhol themes differently either to criticize or celebrate advertising and product branding (Modern Masters: Andy Warhol, 2010). The title of the exhibition ‘The Little Black Jacket: Chanel’s classic revisited’ uses a play on the now clichà ©d notion of ‘the little black dress’ this seemingly playful reference to an item that Coco Chanel arguably made ubiquitous in 1926 (Fritz, 2012) as ‘a uniform for all women of taste’ (Crystal, 2007) carries the suggestion that the redesigning of the Chanel jacket has caused the garment to become as revolutionary and versatile as the little black dress and thus deserves the same universal appeal and fashionable credibility. This is further reflected in the exhibition’s promotional use of words such as ‘classic’ (Armstrong, 2012), ‘iconic’ (Saatchi, 2012) and ‘timeless’ (The Exhibition Opening – The Film, 2012), phrases often made in reference to the little black dress, conveying the item as an essential part of both a man and woman’s collection, in this way almost surp assing the success of the little black dress. Despite their difference, the most prominent connection between both exhibitions is the use of fashion photography. While Vermibus appropriates already publish photographic based adverts, Lagerfeld endeavours to create a series of fashion photographs, seemingly ready for an advertising campaigns (fig:1) sans the alluring taglines and buyer information. However, perhaps text is not necessary in conveying advertising messages: ‘As advertising has become so subject to the influence of photography that in some cases it is nothing other than fashion photography in its pure form.’ (Zahm, 2003 p.267) Lagerfeld’s photography could, therefore, be read as adverts for the Chanel jacket. This is illustrated in the use of a shallow depth of field added to the blank studio backdrop, uniform in all of Lagerfeld’s shots and reminiscent of many advertising campaigns. The technique seems to encourage the viewer to read the model as the main focus of the shot. The positioning of the models, strictly following the rule of thirds in all displayed images, seems actively styled to further accentuate the Chanel jacket as it is after all the subject of the photographic exhibition and perhaps the product to be endorsed. Looking at the images from this angle makes the work seems more sinister; putting the gallery viewer in the position of a consumer. Vermibus’ acquired advertising posters are often comparable in style and content to those featured in the Chanel exhibition. The Vermibus technique involves the systematic removal of layers of gloss and colour from the face of the models (fig:2) using solvents such as white spirit ‘in a unique painting counter-action’ (Open Walls Gallery, 2012) creating gestural, painterly brush marks reminiscent of Lucian Freud ‘s ‘naked’ series (fig:3). This method of working directly on to the photographic image creates an interesting juxtaposition between the flat, glossy, original photographic elements left untouched in the clothe and hair of the advert compared to the textured, painterly brush marks and colours crated by the solvents application on the glossy flesh of the models image (Finucane, 2012). This all helps to convert the adverts ‘†¦flawless and sanitized icons†¦into harrowing and contorted figures evocative of ‘Francis Bacon’s seminal works’ (Finucane, 2012) (fig:4). Through this treatment Vermibus is trying to uncover the essence of the figures by ‘dehumanizes those figures †¦ trying to find the aura of the individual, the personality that was lost†¦Ã¢â‚¬â„¢(Moniker Art Fair, 2012) in the world of advertisement, which seems in direct contention with the image and brand driven concept of the Chanel exhibition. Nonetheless, a form of distortion is also evident in the instillation part of the Chanel exhibition (fig:5), large glass etched version of selected prints create intertextual connections to the work of pop artist Roy Lichtenstein (fig:6) namely in the use of the pixelated bendy dots and primary colours. Through pixelating the benday dots Lagerfeld seems to marry a nostalgic past of image reproduction with modern-day digital innovations. This mirrors the merging of past and present in fashion exhibition. The link to Pop Art is further contextualised as the original Chanel jacket would have debuted around the time that the pop art movement was emerging (Gersh-Nesic, 2012). Unlike many Pop artists and Lagerfeld’s work, Vermibus eradicates branding from his work. Then returns the adverts to their original places in the advertising shelters as ‘gifts for the passers-by’ (Moniker Art Fair, 2012 p.19). As he stats that ‘private companies have taken over these spaces and what I want to do is return them to the public’ (Lamono, 2012). Chanel’s exhibition in this way also stands in contrast to the notion that a luxury brand ‘buys its way into our public spaces [and it] must be passively accepted as a one-way information flow.’ – (Klein, 2002). This is an argument held and expressed within the work of Vermibus. Instead of following this traditional model of advertising which relies heavily and spend vast amounts of money on limited single-way communication advertising (Jackson, 2009), Chanel arguably used a credible gallery to advertise under the guise of culture enrichment; a ‘more interactive, experiential and customised communication’ (Jackson, 2009, p. 273). However, Anderson (2000) argues that shows like this ‘illustrates [the] approaches taken by those in the commercial sphere, who are completely unfettered by museological traditions’ (Anderson, 2000, p.386). However, the Saatchi gallery; was set up by Charles Saatchi like many ‘high net worth individuals who operate their collections like museums for the public’ (picassomio.com) thus needs not to uphold traditions of the museum and is not duty bound to provide advertisement-free exhibitions. This may seem like devious undercover advertising ‘†¦however visitors will construct their own coherence†¦.which may or may not comply with that of the curator†¦'(Hooper-Greenhill, 2000, p.7) thus the advertising undertones of the exhibition may be passively accepted or rejected by viewers. In this way Chanel opens the flow of communication, although, arguably ‘even the best fashion photography is still an industry in service of industry’ (Zahm, 2003, p.265). Therefore, in blurring the lines between free cultural experiences and marketing gimmicks Chanel is clearly attempting to increase their revenue, as Lagerfeld affirms ‘I am not a commercial person †¦ but the final complement is†¦when you buy [the product]’ (The World of Karl Lagerfeld, c.2010). The fact that Lagerfeld’s creative and corporate elements merge in the exhibition is sinisterly convenient ‘†¦it is undeniable that the motivations of designers to co-operate with curators in having their work displayed in museums are largely about prestige, self-promotion and profit’ (Anderson, 2000, p. 375) marring the impression of such exhibitions as nothing more than an oblique advertising campaign. The ‘anti-publicist’ (Lamono, 2012) Vermibus’ illustrates his distain for the advertising industry which Lagerfelds work seems to represent, ‘the brands goal is to remove the model’s identity†¦the model is not a person any more but an image whose only value is for selling’ (Finucane, J. 2012). Vermibus’ ideas are reminiscent of the Situationist International’s concepts of the spectacle (Debord, 1957-61) equally, Vermibus’ appropriated posters carry strong connections to their notion of detournement ‘reusing preexisting†¦elements in a new ensemble’ (Debord, 1957-61). Thus Vermibus’ symbolic use of white sprit on adverts, can act as an allegory for reestablishing identity from the spectacle. This notion of brands taking over ones identity is also suggested in the Chanel exhibition video ‘†¦and with each person’s personality the jacket lives through them †¦Ã¢â‚¬â„¢ (Chloe Moretz cited in ‘The Exhibition Opening -The Film’ 2012) presenting the consumer product as a sort of symbiotic parasite using and replacing the identity of the wearer. This relates further to Williamson’s (1995) argument that ‘people are made to identify themselves with what they consume’ (Williamsons 1995 p.13). People become use brands and styles to project their identity through non-verbal communication thus: ‘Advertisements are selling us something else besides consumer goods†¦in providing us with a structure in which we and those goods are interchangeable, they are selling us ourselves.’ (Williamson, 1995 p13) This would explain why so many of the videos produced by Chanel surrounding the Black Jacket exhibition continuously stress the versatility of the jacket ‘†¦ You can do a lot with it†¦it suits everyone’ (Carine Roitfeld cited in Making of – The Video, 2012) conveying almost subliminally that people need to have this item that can fit their already established style; ‘the bohemian look, the Victorian look, the more kinda [sic] fun Kate Moss look†¦Ã¢â‚¬â„¢ (Chloe Moretz cited in The Exhibition opening -the film’ 2012) further promoting its value and illustrating the ‘cannibalistic’ nature of fashion (Zahm, 2003 p. 266), which feed into the spectacle (Debord,1957-61) by assimilating and reproducing the same items and feeling of desire within society. The Chanel exhibitions use of celebrity images differs to that a Vermibus, as it seems to reflect the wider marketing idea that using celebrity endorsements is a ‘strong marketing plus†¦Ã¢â‚¬â„¢ (Jackson, 2009 p191). Along side the photographers the behind the scenes film presents testimonials from celebrities ‘I consider it [the Chanel jacket] a prized possession. I feel very lucky’ (Sarah Jessica Parker cited in Making of- The Video, 2012) enticing the viewer to desire the item. Atkin (2010) contend that this is because humans are prehistorically ‘hardwired’ to want to glean information about how to become successful survivors by watching and copying the most successful in our society, i.e. the celebrities (Star Suckers, 2010). advertisers like Chanel are manipulating this evolutionary flaw to give ‘[a] product which initially has no meaning †¦.value by a person†¦who has a value to us†¦Ã¢â‚¬â„¢ (Williamson, 1995, p.31). In contrast, celebrities are utilized by Vermibus to liberate the human being from the celebrity ‘mask’ evoking sympathy from the audience however, it is not clear how much the celebrity image entices the viewer’s prehistoric urge and interest in Vermibus’ work. In conclusion the two exhibitions on the surface have very different and opposing motivations. However, on inspection both deal with similar themes of fashion photography, advertising and celebrity in different ways. Although it falls beyond the scope of this essay compare every element of the exhibitions it has attempted to demonstrate that Lagerfeld’s approach has strong advertising undertone, while Vermibus’ work is anti-publicist in nature. Therefore, despite displaying work at arts fair, with the purpose of promoting and selling his work, the artist maintains his anti-establishment ethos ‘Being at [an art fair] is another way to attack from within’ (Lamono, 2012) which conveys the fundamental difference between the two exhibitions; they both exploit the image of celebrities to draw attention to their work but while Vermibus’ ideology remains paramount it would seem that for Lagerfeld the financial gain is the principal purpose of the exhibition. References: Anderson, F (2000) ‘Museum as Fashion Media’, in Bruzzi, S. and Gibson, C. (eds.) Fashion Cultures: Theories, Exploration and Analysis. London : Routledge pp. 371-389. Armstrong, L. (2012) ‘Chanel’s Little Black Jacket: How Chanel split the fashion atom’, Telegraph [Online] Available at: http://fashion.telegraph.co.uk/news-features/TMG9602510/Chanels-Little-Black-Jacket-How-Chanel-split-the-fashion-atom.html (Accessed 3/12/2012 Crystal, (2007) Little Black Dress Quotes. Available at: http://no-white-marks.blogspot.com/2007/10/little-black-dress-quotes.html (Accessed: 3/12/2012) Debord, G. (1957-61) ‘Writings from the Situationist International’ in Harrison,C and Wood, P.J. (eds.) (2002) Art Theory 1900-2000. Oxford:Blackwell. pp.701-707 Finucane, J. (2012) New art New Ideas London: Moniker Arts Fair Fritz, M. (2012) A Short History of the Little Black Dress. [Online]. Available at: http://www.realsimple.com/beauty-fashion/clothing/dresses-skirts/little-black-dress-00000000046948/index.html (Accessed: 29/11/12) Gersh-Nesic, B. (2012) About.com. Available at: http://arthistory.about.com/od/modernarthistory/a/Pop-Art-Art-History-101-Basics.htm (Accessed: 08/11/12) Hooper-Greenhill, E (2000) Museums and Interpretation of Visual Culture London: Routledge Jackson, T. and Shaw, D. (2009), Fashion Marketing Hampshire: Palgrave Klein, N. (2002) No Logos. New York:Picador Lamono (2012) Vermibus, Attack From Within [Online]. Available at: http://lamonomagazine.com/hunter/vermibus-ataque-desde-dentro/ (Accessed 28/11/2012) Making of – the video,’ 2012, by Chanel [online] available at: http://thelittleblackjacket.chanel.com/en_GB/makingof (Accessed 16/11/12) Modern Masters: Andy Warhol – Documentary – Artist, (2010) by Alastair Sooke, UK [Online] available at: http://www.youtube.com/watch?v=sWU7I6fGpMI&feature=share&list=LLU15G_d3N4Dd14H85X-eCCg (Accessed: 08/11/12) Moniker Art Fair, (2012) Moniker Art Fair About. [Online] Available at: http://www.monikerartfair.com/2012/ (Accessed: 18/10/12) Open Walls Gallery (2012) Vermibus [Online] Available at: http://www.openwallsgallery.com/artist/vermibus (Accessed 15/11/12) Picassomio, General Art Articles[online]. Available at: http://www.picassomio.com/art-articles/what-is-the-difference-between-a-museum-and-a-gallery.html (Accessed: 28/11/12) Saatchi gallery (2012) The Little Black Jacket. [Online] Available at: http://www.saatchi-gallery.co.uk/current/the_little_black_jacket.php (Accessed: 15/11/12) Spence, R. (2012) ‘Go forth and multiply’, The Financial Times [Online] Avalible at: http://www.ft.com/cms/s/2/0a062f4c-1486-11e2-8cf2-00144feabdc0.html#axzz2EEPdaatD (Accessed: 14/11/12) Star Suckers, (2010) by Chris Atkins UK [DVD] The Exhibition Opening – The Film, (2012) by Chanel [Online] Available at: http://thelittleblackjacket.chanel.com/en_GB/exhibition/london (Accessed: 16/11/12) The World of Karl Lagerfeld, (c. 2010) by Anjali Rao China [Online] Avalible at: http://youtu.be/m0ljhBgy0Hc (Accessed 20/11/12) Williamsons, J (1995) Decoding Advertisements: Ideology and Meaning in Advertising. London: Marion Boyars Zahm, O. (2003) ‘On the Marked Change in Fashion Photography’, in Welters, L. and Lillethon, A. (eds.) (2007) The Fashion Reader. Oxford: Berg, pp. 263-269.